- Students will develop a Marketing Plan for the same brand that they analyzed in the Mid-term. The Plan is to be focused on a fictional product launch,
and the document should follow the following sections:
- Executive Summary
- Mission and Vision
- Situation Analysis
- Target (Develop 2 Buyer Personas)
- Objectives (Develop 2 Objectives and their respective KPI)
- Strategic Approach
- Tactics and Channels
- Evaluation and Control
- Students are to work with the brand that was already assigned to them for the Mid-term Assessment.
- Students are free to use all the Marketing models learnt in class as they see fitting the most for each one of the Plan’s sections.
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