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Situation Analysis

Situation Analysis

DUE MONDAY 09/27 8AM EST

( Must have 10 sources)

(Must relate micro and macro environments in general and my related product which is attached below)

(I also attached a sample paper below as well)

As we learned in Chapter 3, one of the first tasks a company must accomplish is to analyze the micro and macro-environment to help determine if the new product idea has potential for success, and also identify areas that may be challenging. This is often called a Situation Analysis in the business world.You will research and write about what you learn about the following micro and macro-environments both in general and as related to your product. Your paper should have the following 6 headings:

  • Competitive Environment
  • Economic Environment
  • Natural Environment
  • Technological Environment
  • Political & Legal Environment
  • Cultural & Social Environment

Your paper should be about 3-4 pages 12-point font, double spaced, one-inch margins. You are required to have a minimum of 10 outside sources cited in APA format both in-text and on a References page. You may use only one direct quote in your paper.


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