- Compare and contrast deductive reasoning with inductive reasoning. Give one example of each.
- Chapter 3 of the Zikmund textbook briefly introduced the Attribution Theory.
- Do some research to Identify and describe key dimensions of this theory.
- Assuming you are a team leader in your organization, how would you apply attribution theory to assess the team members performance.
- Your business research company has been asked to help a business understand why their sales are decreasing. Describe the procedure you should follow to address this research request and the type of business research you would recommend.
- Visit the web site of Gallup at http://www.gallup.com , read one of the recent polls conducted by Gallup, and then list the various stages of the research process and how they were (or were not) followed in Gallup’s projects.\
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