Utilizing the tools that have been discussed so far, including Porter’s five forces model, focus your discussion on the following:
- Provide a competitive analysis of this quick-service coffee company and the quick-service coffee industry.
- Include financial and market share data in your analysis.
- For context, review the case study titled Coffee Wars: The Big Three: Starbucks, McDonalds, and Dunkin’ Donuts.
Brizek, M. G. (2014). Coffee wars: The big three: Starbucks, McDonald’s and Dunkin’ Donuts. Journal of Case Research in Business and Economics, 5. https://www.aabri.com/manuscripts/131646.pdf
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