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Pricing Strategies, Positioning, Branding, Product Marketing = Bamboo Toothbrush

● Look at your chosen product/service, how are they positioning it with their competitors?

● How are they branding it?

● What kind of marketing do they do with their product/service? Portfolio, marketing mix, etc.

● What kind of promotions are they doing right now to retain customers and gain new ones during COVID?

● How about pricing strategies? How are they pricing their product/service?

● What are their price objectives? Low to gain new customers or high to gain branding differentiation?

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