Overview:

In this assignment, you will review Case Study #12: SpaceX. This case describes Elon Musk’s unique approach to strategy when creating SpaceX. Think about the types of strategies from chapters 5 and 6 that Elon Musk utilized.

Instructions:

You will need to review the case study in your textbook, then answer the following questions utilizing topics covered in previous chapters.

• What were Elon Musk’s motives for creating SpaceX? How do these motives influence the kinds of decisions he made in creating the firm?

• Thinking about Musk’s prior experiences, capabilities, and motives, what do you think are his strengths and weaknesses in creating SpaceX?

• What did SpaceX do differently from other space companies?

• Discuss whether you believe the incumbent space companies will adopt elements of SpaceX’s model (be specific about which). Do you think the incumbents will survive? Do you believe Jeff Bezos’s Blue Origin is a significant threat?

Requirements

: • Submit a two-three page Word document covering the elements of the assignment.

• Develop a clear introduction, body, and conclusion. Use paragraph format and transitions.

• Focus on the quality of writing and content.

• Use APA format with a title page, in-text citations, and references. Abstract is not required. The title page, reference page, and appendices are excluded in page length requirement.

• Research and cite at least two credible sources in APA format.

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